Seattle company opens an office in Paris - Puget Sound Business Journal’s article
Posted by Leroy on April 6, 2008
I was very pleased to hear that the American marketing compagnie Modo Group, whose main client is Microsoft, is planning to open an office in Paris by June 2008.
Following a meeting with our member Philippe Sanchez, who volunteered to be our speaker at our first NetwWine event (cf article), who told us about the project, we put Modo Group in contact with my co-worker Arnaud Filhue, from the Invest in France Agency.
We also get a call from Greg Lamm, journalist at the Puget Sound Business Journal, who interviewed us about the increasing number of French companies visiting the Puget Sound region since Air France opening its direct flight.
The IFA is a governmental agency helping worldwide companies to set up their businesses in France. It helps them by offering them many advantages (one of them: tax deductions) that they would otherwise never been aware of.
We wish the best to Modo Group with their project in France and hope that many other companies will follow their example.
France is not any more the country that the people used to think it was. Despite problems remaining like in many countries, it is becoming very competitive and attractive for foreign businesses.
Here is the link to the article http://www.bizjournals.com/seattle/stories/2008/04/07/story9.html
Other press articles concerning our members: http://www.faccpnw.org/index.php?id=4685
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Seattle marketer spans ocean with Paris office
Puget Sound Business Journal (Seattle) - by Greg Lamm and Steve Wilhelm Staff Writer
Modo Group, a small Seattle marketing and branding company that counts Microsoft as one of its major clients, is opening an office in Paris to be near the software giant’s European, Middle Eastern and African headquarters.
The move to Paris this June will put Modo closer to the action with Microsoft’s Paris-based operations and also will give the boutique branding firm a foothold in Europe to attract new business, said Modo Managing Partner George Murphy.
Modo’s decision shows how issues such as currency exchange rates and more convenient travel options can affect the strategy of a small company with clients in foreign markets. Murphy said the weak U.S. dollar against the euro should make Modo’s fees more attractive to European companies. And Modo’s decision to go to Paris was helped along by non-stop service between Seattle and the French capital that Air France launched last year, Murphy said.
“It makes things a whole lot easier because of the direct flights,” said Murphy, a former branding executive with Starbucks and Coca-Cola who relaunched Modo last year.
