Laure-Alessia Leroy

On-line professional profile: International Communications and Public Relations

New Beginning in 2009

Posted by Leroy on March 2, 2009

Indeed, every good thing has an end, but I am very fortunate to start a new and great life in Mexico City since I arrived in February 2009.
Just enough time to go back Home for a couple of weeks, and here I am in Mexico already enrolled by the French-Mexican Chamber of Commerce  to work on a project I’ve already been working on in India in 2006: organize a large Business Forum in Mexico and attract a 100 French SME’s to participate and help them make business with local companies. (see video of the Forum PME France-India)

 
You can also watch a video about the concept of Forum that UBIFRANCE, the French Agency for International Development, is keen on putting on: Sorry, it’s in French and don’t have any translation.

More information about the Forum D’ Affaires Mexique 2009 (November 25-27 2009 in Mexico) are to be found on http://forummexique2009.wordpress.com/. More info coming soon. Stay tune and don’t hesitate to contact me if you have any question.

Posted in Events organization | Tagged: , , , , , , | Leave a Comment »

Everything Has an End

Posted by Leroy on January 15, 2009

Yes, indeed, my contract with the French government at the French American Chamber of Commerce of the Pacific Northwest has come to an end last December.

I have had a wonderful time trying to help the organization to develop its activities, ameliorate its strategy of communication, increase its visibility within the local business community etc..

It has been a real pleasure and honor to work with all the people involved in the organization, including the board members, members, staff and volunteers. I had the opportunity to meet interesting and nice people, both from France and the US.

Thank you for your support and working so well with me!

Posted in Uncategorized | Leave a Comment »

Beaujolais Nouveau Wine Festival – 21 Nov. 2008

Posted by Leroy on December 1, 2008

The Beaujolais Nouveau Wine Festival was this year very much different from last year’s.
The FACC indeed decided to turn the black tie dinner into a casual and fun event by following people’s advices.
Over 350 francophiles attended the festival that took place at the Navy Armory, downtown Seattle and had the chance to greatly appreciate the new harvested wine from the Beaujolais wine region, the French food and the wonderful ambiance.

Thank you to the sponsors and vendors who participated in this fantastic evening. We hope to  be working with you next year for an even more successful night.

If you wish to read more information about last year’ s event, I have created a blog http://beaujolaisnouveau.wordpress.com/. It is not the sexiest website ever, however it is a wonderful tool to give guests as many information about the event as possible and ahead of time.

Do not forget that the French-American Chamber of Commerce is a non profit organization with only 3 full time employees (including a trainee) and your support and ideas will always be most welcome.

If you wish to join our organization, please refer to our website at http://www.faccpnw.org/index.php?id=9377.

Posted in Events organization | Tagged: | Comments Off

Nicole Onetto, Senior VP and Chief Medical Officer for ZymoGenetics Inc.

Posted by Leroy on September 27, 2008

On September 17, 2008, the French-American Chamber of Commerce organized a breakfast for businesswomen featuring Nicole Onetto. Nicole is French and arrived in Seattle 7 years ago after working in large biotech and pharma companies both in Canada (Montréal) and the US.
The attendance was higher than we had expected, which was a good surprise. Attendees were mostly women working in the same industry and a good part were French nationals.
This breakfast conference is getting more and more successful among the local women community, which demonstrates that there was a need to put this part of the business community together.

Thank you to K&L Gates for hold this event.

Posted in Uncategorized | Tagged: , , , | Leave a Comment »

Bastille Day bashes offer a taste of la France in Seattle

Posted by Leroy on July 25, 2008

 

Saturday, July 12, 2008 Last updated July 14, 2008 11:23 a.m. PT

LYNSI BURTON P-I REPORTER Nothing screams patriotism and national celebration like duck confit — at least for the French. This weekend, Bastille Day hits Seattle with a lively festival, fancy dinners and dancing — and plenty of confit.. Laure-Alessia Leroy, deputy director of the French-American Chamber of Commerce of the Pacific Northwest, says there are 6,000 French nationals in the Puget Sound area. But Bastille Day celebrations are for anyone seeking a taste of la France. 

Bastille Day, officially July 14, is the commemoration of the storming of the Bastille fortress by a Parisian crowd in 1789 that marked the beginning of the end of France’s absolute monarchy. France Education Northwest, under the auspices of the Consular Agency of France, is hosting a two-day celebration starting Saturday with the second annual Bal des Pompiers (Firemen’s Ball). Instead of having a ball at a local firehouse, as is traditional in France, the dance will be held at 6 p.m. in the Fisher Pavilion at Seattle Center. A four-course dinner prepared by culinary experts, including the famous “Chef in the Hat,” Thierry Rautureau of Rover’s, will be served at 7. DJ music and dancing lasts until midnight. “(In Seattle) there is a young French population that likes to dance,” said Jack Cowan, executive direction of the French-American Chamber. Chef Dominique Place, a culinary fixture in Seattle since 1974 and owner of Crêpe de Paris, Dominique’s Place and G&D Seafoods, will be awarded the Order of Agricultural Merit by Patrice Servantie, deputy consul general of France in San Francisco. The menu includes smoked salmon, duck confit with cherries, assorted cheeses and Basque cake. Admission is $49 and coffee and wine will be sold separately as a fundraiser for the Seattle Nantes Sister City Association and France Education Northwest. Reservations are taken online at seattle-bastille.org. Separate from the Bal des Pompiers, Sunday also is the day of the 13th annual Bastille Festival at Seattle Center, free to the public. The event is part of Festál, a series of multicultural programs hosted by Seattle Center.

Open from 11 a.m. to 6 p.m., the festival will include food, live music and wine tastings, plus cooking demonstrations and exhibits from French artists and photographers. Children’s activities include a soccer penalty kick tournament, an educational presentation on French culture and tile decorating. Attendees can buy a $5 raffle ticket for the chance to win a pair of round-trip tickets from Seattle to Paris. Featured musicians include Pearl Django, Eric John Kaiser and Bonnie Birch.

On Monday, the official Bastille Day, Bruce and Sarah Naftaly, owners of Le Gourmand restaurant in Ballard, will open for a five-course dinner (the restaurant is usually closed Mondays). In its 24th year of celebrating the holiday at the restaurant, Le Gourmand will serve local sea scallops, salad with locally grown edible wildflowers and dessert among other dishes and feature live music from The Monarch Duo. The dinner is $65 a person and reservations are taken only over the phone. Le Pichet restaurant downtown also will celebrate French independence on Monday with a Bastille Day party from 6 p.m. until “late.” A special menu features popular Parisian street food and special wine selections available by the glass, pichet or bottle. Live music by the Djangomatics starts at 7 p.m., with DJ Darnell Sue taking over at 11. Maximilien restaurant at Pike Place Market is having a fête nationale of its own from 5:30 to 10 p.m., with a classic three-course dinner that includes a choice between duck confit and steamed mussels. Steve Rice will perform live accordion melodies throughout the evening. Dinner is $35 each and reservations are taken over the phone or online. Cafe Campagne on Post Alley is going the extra mile with not only a celebratory dinner but also a street festival in Post Alley from 3 to 10 p.m. Monday. The public can enjoy $5 wine pours and $5-10 menu items such as Brie and onion tarte. There will also be live music and cancan dancers. An extravagant five-course dinner including sea scallops and duck is $80 per person and is served from 5:30 to 10 p.m. Phone reservations are recommended. BASTILLE DAY EVENTS Bal des Pompiers When: 6 p.m.-midnight Saturday Where: Fisher Pavilion, Seattle Center Cost: $49 per person Reservations: seattle-bastille.org Bastille Festival 

When: 11 a.m.-6 p.m. Sunday   

Where: Seattle Center Cost: Free 

P-I reporter Lynsi Burton can be reached at 206-448-8246 or lynsiburton@seattlepi.com.

Posted in Uncategorized | Tagged: | Leave a Comment »

Seattle Center goes French for Bastille Day festivities

Posted by Leroy on July 15, 2008

French speakers and French lovers transformed Seattle Center into a hub of European culture, with food, wine and music Sunday during the fifth-annual Bastille Day celebration, commemorating France’s independence.

Seattle Times staff reporter 

“Eat, drink and be merry” might as well have been the motto for the fifth annual French Independence Day celebration at Seattle Center Sunday.

French speakers and French lovers transformed Fisher Pavilion and Fisher Lawn into a hub of European culture, complete with food, wine and music during the seven-hour celebration of Bastille Day, which is actually today.

It was sponsored by the nonprofit France Education Northwest, in cooperation with the Consular Agency of France.

“This is how the French community celebrates and presents itself to the public,” said Laura Leroy, deputy director of the French-American Chamber of Commerce in Seattle.

“Of course, it wouldn’t be a French party without food and wine.”

The celebration is a way for the French community to feel closer to France, Leroy said, and for them to make friends in Seattle. The festivities are planned three to four months in advance, and include cooking demonstrations, wine tasting and a traditional Bal des Pompiers (Firemen’s Ball) held Saturday in Fisher Pavilion.

Those who attended were treated to a four-course dinner cooked by expert French chefs and dancing until midnight.

France-born Yumi Vong moved to Seattle in January and came to see what the celebration was all about. She was surprised to see how strong the French community is here.

“It’s nice to see all of this happening here,” she said.

“We’re so far away, and about as far away as we can get from France. The bakeries here are really good; it’s hard finding a good bakery on the East Coast that’s got good French food, but they somehow made it all the way over here.”

French-related clubs and organizations set up booths to promote awareness of French culture and education. One group, Seattle Pétanque Club, hoped to attract more members. Pétanque, or boules, is similar to lawn bowling.

“People who are francophone or francophiles generally have seen pétanque being played and they don’t know that we play regularly during the summer in Seattle,” said John Hunt, president of the club. Informal games are held Saturday afternoons at Cal Anderson Park on Capitol Hill and Sunday afternoons at Bellevue Downtown Park.

any revelers had no idea the celebration was a regular event — or that there were enough French-speakers in Seattle to put this on.

But Vong, who sometimes attends French-language groups, says the community is there if you look hard enough.

“It’s a pretty strong community out here,” she said. “You just have to find it.”

Posted in Uncategorized | Leave a Comment »

Nantes delegation June 7-June 14

Posted by Leroy on June 15, 2008

I had the pleasure to welcome and organize last week the visit to Seattle of a delegation of 19 people from Nantes. Their program was pretty full every day. Have a look at it below:

MONDAY
Visit at Microsoft
Meeting with French IT company Adeneo Corporation and its rep Yannick Chammings.

TUESDAY
Presentation and meeting with Michael Killoren, Director of the Mayor’s Office of Arts & Cultural Affairs for the City of Seattle about creative industries

Visits of several art galleries and lofts

WEDNESDAY
Presentation given by Bill Stafford from the Trade Development Alliance of Greater Seattle giving an overview of the local economic situation
Presenation of the French presence in WA State by Jack A. Cowan, executive director of the FACCPNW
Overview of the High Tech industry given by Karl da Gama Campos
and finally a presentation given by Steve Garritson about the Clean Tech technology.

The presentation session was followed by a visit at the Washington Technology Alliance and a tour of the labs, followed by a meeting and tour at the Washington Convention and Trade Center and Visitors Bureau. We were welcomed by Brad Jones and Michael.

THURSDAY
The day was focused on biotechnologies:
Presentation about the biotechnologies in Washington States by Lee Huntsman, executive director of the Life Sciences Discovery Fund and very famous in the region; followed by a speech given by David Schubert, who works at Accelerator Corp, an investment and development company based in WA.

Visit of the Institute of System Biology where we were honored to be received by Leroy Hood, founder and CEO of ISB and Accelerator Corp.

Meeting with Vulcan Inc. about the South Lake Union Project followed by a visit of facilities of the Fred Hutchinson Cancer Research Center.

Presentation of the biotech industry in France and introduction to Atlanpole Cluster given by Georges Igor Chargardieff, biotech attaché at UBIFRANCE in San Francisco and Olivier Kitten, responsible for the biotech sector at Atlanpole (Nantes). Both presentations were followed by a networking evening where people from many different spheres have had a chance to talk to each other and have fun.

FRIDAY
Visit of The Boeing Company plant in Everett before going to the Sea Tac airport.

Everywhere we went, we all had the pleasure to be very welcome and many times by francophones.
The group was also of a great quality, curious, interested, motivated.

I really appreciated being their guide throughout the week. The week was so busy that I even feel a bit lonely now!

Below are a few pictures. More are to be found under the pictures and video gallery tab.

Posted in FACCPNW's activities, Official events | Tagged: , | Leave a Comment »

Soirée Prestige: a great success for the FACC

Posted by Leroy on June 9, 2008

Soirée PrestigeThe new fundraiser for the French-American Chamber of Commerce, Soirée Prestige, was held yesterday Saturday, June 7 with a great turnout: 103 guests.
The evening went very well featuring good ambiance, glass of Champagne, good food and wine, live music and dancing in a unusually beautiful venue: The Sunset Club.
The first feedbacks that we had yesterday were all be very positive and I am very glad about it. We put a lot of energy and work to make this elegant gala special to the attendees and I believe we did it!

Pictures will come very soon and you’ll see how everything looked beautiful!

Thank you for everyone who helped make this event a success. Our sponsors Safran Group and Dassault Systemes, Sephora, WJ Deutsch & Sons, Pierre Sparr. Our supporters who bid on auction items. Our guests who made the evening so special.

Posted in Uncategorized | Leave a Comment »

Nantes: Seattle’s Sister City

Posted by Leroy on June 9, 2008

Watch a documentary about Seattle’s Sister City: Nantes, France broadcasted by Channel 21 Seattle on 5/30/2008.
On this episode of the SEATTLE CHANNEL’s Sister Cities documentary series, producer Susan Han visits Seattle’s Sister City of Nantes, France on the estuary of the Loire River near the Atlantic coast. Nantes is France’s 6th largest city, with a growing population of more than a half-million, and much in common with her Pacific Northwest sister.

Learn more about Seattle-Nantes relation and watch what is being done in Seattle for the Bastille Day Celebration (filmed in 2007). Link: http://www.seattlechannel.org/videos/video.asp?ID=4050752

Posted in Uncategorized | Leave a Comment »

Parlez-vous a software language? Article from Cynthia Rose

Posted by Leroy on May 16, 2008

Seattle’s French Underground: Thousands have invaded metro Puget Sound, many of them in search of opportunities and attitudes in technology that simply don’t exist at home in France. Part 1

By Cynthia Rose

First of a series

Springtime in Paris? You might think, even if you’re just browsing Walgreen’s at Second Avenue and Pike Street in downtown Seattle. You hear a breathy “Je les adore!” A peek around your aisle reveals two young, soignée black women, stuffing their shopping baskets full of Pepperidge Farm cookies. A careful “D’où venez vous?” receives a cordial response. “Why, we’re from Paris …” How do they find Seattle? A little chilly but quite charming. The Market! The seafood! The water! All so bio.  

 

 

 

Bio is the modish French term for green and organic.  

You can have a similar conversation several times a day, as easily in Renton’s Ikea or a Bellevue sushi bar as any tourist hot spot. Especially if you frequent farmers markets or quiet wine bars, it can be surprising how many times a day you hear French speakers – often being surprised by one another’s presence. 

In two years, the French population of metro Puget Sound has exploded. According to Laure-Alessia Leroy, the young deputy director at the French-American Chamber of Commerce (FACC), our region is now home to 6,000 French nationals. Since not everyone needs to register with the consular agency, this is a minimum estimate. 

Leroy, whose actual employer is the French government’s Finance Ministry, is also a trade attaché, dealing with 80 local companies and more in development. “I was assigned,” she says, “because there is so much going on here for French people. Every year, the FACC has an increase of 25 percent.” 

In 2007, according to the French Foreign Ministry, almost 4 percent of the country’s population emigrated and almost half of those who left were under 35. U.S. pundits like to present the numbers as a “brain drain,” a flight of talent thwarted by home’s strict bureaucracy. However, in the context of the whole European Union, “French flight” looks far less singular (a British national, for example, emigrates every three minutes). Five months of exploring our new French underground almost tempts me to side with conservative daily Le Figaro, which proclaims a new “French conquest of the world.” 

 

For one thing, as Leroy notes, “French people, they stay French. Wherever they go, they remain French. Now it’s not just that you’re coming to work for an American business, no, no, no! It often leads to something more for France and for French business.” 

 

Absolutely, says Yannick Chamming’s. Chamming’s is CEO of Bellevue’s Adeneo, a satellite he created in 2007 for his French company, Adetel. The key for Chamming’s was leveraging his expertise in Windows Embedded CE development. “I started doing Windows CE work 10 years ago, so I was probably one of the first persons in France to work with it. In 2002, I joined Adetel to help them with it and, by 2004, we were a gold partner of Microsoft.” 

 

Seeing the value in an office closer to headquarters, Chamming’s set off for Redmond, accompanied by one engineer. By last year’s end, Adeneo had nine employees, four of whom are French and, today, they are still hiring. 

 

Their founder, who grew up in Lyon, says he discovered much he never expected. “I like Brittany and I like Ireland and, with my feelings, I find so much natural beauty! This is also the first place in America I have seen people walking.”
Business-wise, adds Chamming’s, “There is really the pioneer spirit. Before 1990, Seattle had very few things. Now, you have these histories of people having one good idea – or at least a timely one – then creating something that becomes truly global.” For him, that is the point. “I can come here, make something from nothing and, when I return to France, my position in my own company will be much different. If I had just stayed there, I don’t think this would be possible.”

Although the French job market remains problematic, unemployment in mainland France has decreased — at the end of 2007, it was the lowest seen for 10 years. Nevertheless, work remains standardized and well protected. To found a company, employers must pay social security, pension, and unemployment contributions equal to almost 48 percent of every employee’s salary. Says Chamming’s: “There, it’s not at all simple, you have a constant stream of requirements.” Just as business abroad offers a way around such issues, it has also emerged as a “fast track” to promotion or change. 

 

Benoît Vialle is a senior planner in Mobile Communications at Microsoft. He is also a graduate of a French “grand école”: one of 500 or so deliberately elite institutions whose diplomas guarantee lifelong employment. But Vialle, who started work in management at Bouygues Telecom, craved a wider vision. He also saw the system’s faults through his wife’s experience – although Gaëlle Vialle holds multiple degrees in mathematics, finance, and business law, they are from French universities, rather than grand écoles. (Here, at Microsoft, she has become the senior program manager for Xbox Live). 

 

“In our system,” says Vialle, “you must choose a path early on, then you work like crazy and you follow only that path. Psychologically tough or highly gifted students may excel, but more independent, sensitive personalities may not thrive. The system puts them on alternative paths that are not as prestigious – like going to university versus a grande école. The handicaps this can create may follow you throughout a career.”

One of five children from a military family, Vialle sought his MBA at Northwestern University. He was then snapped up to work for Microsoft in Chicago. When the Vialles relocated to Seattle six years ago, Benoît says, they mourned the loss of “Chicago’s culture: all the theater, the cinema, the opera, the art. But we have three kids and, for family life, this is a great place.” 

 

For instance, here they discovered the Montessori teaching system. “Which is really great for our children. They are discovering and cultivating their strengths, rather than constantly being corrected. Plus we send them back to France every summer, for the language and the culture and to reconnect with family.” 

 Read other series at: http://crosscut.com/culture-ethnicity/13956/

 


 

 

Next: Professional and social cultural differences are a mixed bag.

  • Cynthia Rose is a journalist and broadcaster based in London and Seattle. You can reach her in care of editor@crosscut.com.

Posted in Uncategorized | Leave a Comment »

Le Networking 04/24/08

Posted by Leroy on April 25, 2008

Le Networking is designed for women who wish to meet other women and make business connections.
Last Thursday, April 24, the meeting featured Carolyn Ferguson, owner and chef of Belle Epicurean, a bakery situated inside the Fairmont Hotel downtown Seattle. Carolyn spent a few years in France studying at Cordon Bleu. She explained how she got started in Chicago with her husband, what the next strategy development for the bakery will be and her challenges as wife and mother.
The meeting started at 7:30AM until 9:00AM. As usual: very good connections for everyone, good ambiance (even though very early), and very nice breakfast (from Belle Epicurean of course!).

This kind of meeting will be developped when more speakers are proposed to us.
We witness a real interest for those American and French women to get together for the same reason: their love for France and the curiosity to learn more about other people’s experiences, professionnal as well as private challenges involved in their choices.

Next Le Networking will come back in September as the team is currently focused on the success of its new fundraising gala: Soirée Prestige (June 7 at the Sunset Club – private Club on First Hill. Calendar of events at www.faccpnw.org)

Thank you to Betty Frost, Board member of the FACCPNW and VP Program, for organizing it.

Posted in Events organization | Tagged: , , | Leave a Comment »

SeaBear acquires Gerard & Dominque Seafoods 04/01/08

Posted by Leroy on April 22, 2008

SeaBear acquires Gerard & Dominque Seafoods

Puget Sound Business Journal (Seattle)

SeaBear Co. has bought competitor GD Seafoods for an undisclosed price.

Anacortes-based SeaBear sells smoked salmon and specialty seafood. GD, which does business as Gerard & Dominique, is based in Woodinville and sells high-end salmon products.

SeaBear also operates Made in Washington stores, which sell gifts from around the state. Gerard & Dominque was co-owned by Dominique Place and his wife, ChouChou, and both will remain with the company.

G&D was founded by Place and fellow chef Gerard Parrat in 1990; Parrat retired 10 years ago.

&D are members of the French-American Chamber of Commerce.

Posted in Press | Tagged: , , | Leave a Comment »

A Lowbrow in High Office Ruffles France – The New York Times 041508

Posted by Leroy on April 17, 2008

The New York Times


April 15, 2008

Abroad

A Lowbrow in High Office Ruffles France

By MICHAEL KIMMELMAN

PARIS — Nearly a year into his term President Nicolas Sarkozy of France has hardly mentioned the arts or culture. In late February he said that French cuisine should be added to the Unesco World Heritage list.

De Gaulle had André Malraux at his elbow. François Mitterrand renovated the Louvre. Just before he left office, Jacques Chirac opened an immense museum for non-Western cultures, designed by Jean Nouvel, which in its confusing, heart-of-darkness, overwrought layout epitomizes a certain kind of French arrogance and architectural megalomania. Naturally, millions of tourists now flock to it.

Every French president since the liberation has cooked up some such pharaonic new museum or opera house or library or initiated some legacy-minded cultural program, until now. Mr. Sarkozy’s taste is said to be for Lionel Ritchie and Celine Dion. (Mitterrand mulled over Dostoyevsky; de Gaulle consumed Chateaubriand.) The current president’s fondness for showbiz pals, his marriage to the Italian model-turned-singer Carla Bruni and the appointment of a culture minister, Christine Albanel, who is intelligent but widely regarded as weak among Mr. Sarkozy’s ministers, have combined to produce something of a culture shock.

“A rupture,” is what the political scientist Pascal Perrineau calls it.

“An incredible change,” said Jean Lacouture, de Gaulle’s biographer. One recent afternoon he sat in his study overlooking the Seine, meditating on this turn of events. “When de Gaulle returned to a liberated France in 1944,” he recalled, “he made a show of visiting famous writers like Paul Valéry and François Mauriac. It was his way of declaring a renewed sense of French glory.”

These days Paris kiosks advertise copies of a special issue of Le Canard Enchaîné, the satirical newspaper, with yet another photograph of Mr. Sarkozy in his familiar aviator Ray-Bans, a yacht and a private jet superimposed onto his two mirrored lenses. “President Bling-Bling” has already become a cliché.

“Sarko l’Américain” is another common insult. The French, though, may soon have to think up a fresh one if (and you can almost hear Mitterrand starting to turn in his grave) the United States elects a president who delivers speeches like the one Senator Barack Obama gave on race while this country has its first modern leader not to have graduated from the country’s upper-crust schools, a head of state who on a recent visit to the Vatican arrived late, with an exceptionally crude French stand-up comic named Jean-Marie Bigard in tow. The coup de grâce: the hyperactive Mr. Sarkozy reportedly text-messaged somebody or other while with the pope.

That incident infuriated some French Roman Catholics along with many stodgy Gaullists and other traditional French conservatives who, though they helped elect him, now find Mr. Sarkozy, to put it bluntly, vulgar.

“His acquaintance with television and media people, with stars, the way he behaves, all this is an annoyance for the right,” Hervé Mariton acknowledged. He is a young, worldly, neo-Gaullist member of Mr. Sarkozy’s ruling center-right Union for a Popular Movement in Parliament. He stopped briefly to talk at a busy cafe across from the National Assembly and admitted that he had not been the president’s most ardent admirer.

“Our president may not be exceptionally cultivated, but he’s also not a stupid man,” Mr. Mariton offered. “He wants to prove to a part of the elite that things have changed. Like other aspects of government, our cultural policy had become incestuous. So for the president to create a certain distance from it can be good.”

“Ignorance is not,” he added before saying that he had to dash back to the Parliament.

Patrick Rambaud is not so diplomatic. His satiric novel “The Chronicle of the Reign of Nicolas the First” has become a best seller here. An old-style French leftist rooted in the ethos of 1968, he was visiting his Left Bank publisher’s office the other morning. The making-fun-of-Sarkozy business has brought him a surprising windfall.

“We are all ashamed,” he said, about the president’s lack of interest in culture and his general bucks-and-babes style. “I mean, taking Bigard to the pope. Even as a writer I couldn’t have invented that.” (Truth be told, he sounded more grateful than angry.) Mr. Rambaud recalled the sophistication of earlier presidents. Mr. Sarkozy has almost inspired in him a nostalgia for de Gaulle.

“Look, we need a president who is cultivated,” he said, as if for a Frenchman this were as indisputable as the superiority of Pétrus. “It goes back to the days of the kings.”

Georges Pompidou published an anthology of French poetry and conceived the national center for modern art named after him. Valéry Giscard d’Estaing left behind the Orsay museum. Mr. Chirac, to enhance his aura (in the United States this would be political suicide of course), spread word while president that he had translated Pushkin as a teenager. And aside from the Louvre, Mitterrand’s grands travaux included the new Bastille Opera and the new National Library. They may be calamitous, much-loathed buildings (“the answer to a question no one asked,” Hugues Gall, the former director of the Bastille, often joked about his opera house). But under Mr. Mitterrand and his powerful culture minister, Jack Lang, culture rose to something like a state religion in France.

Now, the endless flow (much of which he himself eagerly sought) of paparazzi photographs, Internet chatter and “news” about Mr. Sarkozy and Ms. Bruni — she, dressed like Jacqueline Kennedy in a pillbox hat while visiting Britain, or not dressed at all; they on a date at Euro Disney or vacationing in Luxor, Egypt, while the French economy swooned — has kept the president’s approval numbers low. And lately it has led his increasingly panicked advisers to try to retool him as a tad more circumspect.

The day he said French food should be protected by Unesco, he raised eyebrows by rudely insulting a Frenchman who declined to shake his hand. Now he gravely attends military funerals and christens nuclear submarines.

Not that French people are buying it. The latest poll, in L’Express, the French newsmagazine, has 45 percent saying his style hasn’t changed at all; 22 percent, that it’s worse. The issue is clearly cultural. His prime minister, who carries out the president’s economic plans, is very popular.

“I’m banking on Carla,” Mr. Lacouture, the de Gaulle biographer, said. “France has had many brilliant queens, you know.”

It turns out, this is what many French people have begun to tell themselves. Olivier Py, the director of the Odéon-Théâtre de l’Europe in Paris, one of France’s five national theaters, also speculated the other morning that Ms. Bruni and her sister, a filmmaker and actress, might make a kind of project of the president, culturally speaking: Pygmalions to his Galatea.

Even if not, Mr. Py said: “Sarkozy’s personal idea of culture doesn’t really matter. The point is, he needs to take up the idea that French culture matters. Nobody is doing that any longer on the left or right. It’s shocking. In France this is the role of the president. He can’t continue to be silent.”

Small cuts to the national theater’s state budget (about 5 percent, Mr. Py estimated), while understandable in a shrinking economy, have nonetheless hurt, he said. “This is a country that knows it can’t afford to go on as things are, but we enjoy a good life here.” Mr. Py shrugged. “Nobody wants to give that up.”

Unlike some artists Mr. Py is not so worried that the president will make far more devastating cuts to culture. (“We won’t let him,” he simply said.) But he does fret that, absent Mr. Sarkozy’s greater commitment, the country may lose its grip on the notion of the arts as a national duty, not just a luxury.

Didier Bezace agrees. An actor, since 1997 he has directed the Théâtre de la Commune in Aubervilliers, producing plays in one of Paris’s poor immigrant suburbs. “In these difficult places especially we need cultural institutions to show that we won’t give up,” he said. “Sarkozy has been the greatest enemy to the suburbs not because he said the people there were ‘scum’ ” — he said that during the rioting that broke out before he became president — “but because everything about him reinforces the idea among the French urban poor that the goal is a fat wallet, brand-name clothes, big hotels and cars.”

Mr. Perrineau, the political scientist, put it differently: “With his jeans, his rudeness, his crude language, no tie, he establishes a new iconography for France. Casualness translates into a more secular sort of leadership, which is why people who don’t like him here talk about the Americanization of France. For both the left and right this means anti-intellectual.”

Campaigning for culture might help remedy that. As Chateaubriand put it, “Taste is the good sense of genius.”

Posted in Press | Leave a Comment »

Seattle company opens an office in Paris – Puget Sound Business Journal’s article

Posted by Leroy on April 6, 2008

I was very pleased to hear that the American marketing compagnie Modo Group, whose main client is Microsoft, is planning to open an office in Paris by June 2008.
Following a meeting with our member Philippe Sanchez, who volunteered to be our speaker at our first NetwWine event (cf article), who told us about the project, we put Modo Group in contact with my co-worker Arnaud Filhue, from the Invest in France Agency.

We also get a call from Greg Lamm, journalist at the Puget Sound Business Journal, who interviewed us about the increasing number of French companies visiting the Puget Sound region since Air France opening its direct flight.

The IFA is a governmental agency helping worldwide companies to set up their businesses in France. It helps them by offering them many advantages (one of them: tax deductions) that they would otherwise never been aware of.

We wish the best to Modo Group with their project in France and hope that many other companies will follow their example.
France is not any more the country that the people used to think it was. Despite problems remaining like in many countries, it is becoming very competitive and attractive for foreign businesses.

Here is the link to the article http://www.bizjournals.com/seattle/stories/2008/04/07/story9.html

Other press articles concerning our members: http://www.faccpnw.org/index.php?id=4685

___________________________________________

Seattle marketer spans ocean with Paris office

Puget Sound Business Journal (Seattle) – by Greg Lamm and Steve Wilhelm Staff Writer

Modo Group, a small Seattle marketing and branding company that counts Microsoft as one of its major clients, is opening an office in Paris to be near the software giant’s European, Middle Eastern and African headquarters.

The move to Paris this June will put Modo closer to the action with Microsoft’s Paris-based operations and also will give the boutique branding firm a foothold in Europe to attract new business, said Modo Managing Partner George Murphy.

Modo’s decision shows how issues such as currency exchange rates and more convenient travel options can affect the strategy of a small company with clients in foreign markets. Murphy said the weak U.S. dollar against the euro should make Modo’s fees more attractive to European companies. And Modo’s decision to go to Paris was helped along by non-stop service between Seattle and the French capital that Air France launched last year, Murphy said.

“It makes things a whole lot easier because of the direct flights,” said Murphy, a former branding executive with Starbucks and Coca-Cola who relaunched Modo last year.

Posted in Press articles | Leave a Comment »

New Blog for Jean-Pierre Leroy, Forest Manager

Posted by Leroy on April 5, 2008

Mr. Jean-Pierre Leroy, private forest manager (Expert forestier) for 30 years in the South East of France (Burgundy, Rhône Alpes Region) is launching his new professional blog: http://leroyjpexpert.wordpress.com.

What is a Forest manager?

A Forest manager/forester is responsible for managing a forest area as an economically viable enterprise or social community area with due regard for the protection of the forest environment.

Forest manager maintain and manage the balance between various issues associated with woodland areas, such as commercial interests, biodiversity, landscape and public access. The challenge for modern forestry is to establish a balance between competing economic and social demands for forest and land use. This challenge includes a change of emphasis towards multipurpose forests, regeneration of native woodlands and sustainable forest management. Read more: http://leroyjpexpert.wordpress.com/2008/04/05/what-is-a-forest-managerforester.

Mr Leroy is an independant and active entrepreneur who founded his company about 30 years ago.
30 forest managers are officially existing in France and Jean-Pierre Leroy is one of the most famous among other experts, private and public owners and others. He is well known for his hard work and honesty.

If you want more information about the forest industry in France or need an advisor for your own forest, please contact him directly. His contact information are to be found on his blog.
His field of expertise in the douglas tree, which is a type of tree coming from…the Pacific Northwest of the US..

 

Posted in Uncategorized | Tagged: , , , , | Leave a Comment »